Ask It is a paid Q&A platform that connects Instagram creators with their followers.
Creators often receive too many DMs and don't have time to respond to them all. With Ask It, they can get paid for their time and give thoughtful, in-depth answers to their followers' questions.
Followers, in turn, get direct access to their favorite creators — and real answers they wouldn't get through regular DMs.
We noticed that many creators were overwhelmed with DMs — they wanted to respond, but there just wasn't enough time. At the same time, followers were eager to connect and ask meaningful questions, but often got ignored or lost in the noise.
So we built Ask It — a simple, respectful way to make those one-on-one interactions possible. Creators get paid for their time and can give thoughtful answers. Followers finally get direct access to the people they admire.
Creator signs up using mobile app (Ask It: For Creators) and sets a minimum price per question.
Creator shares a unique link with their followers (on Instagram or anywhere else).
A follower clicks the link, asks a question.
The creator has 7 days to respond.
If the creator does not respond, the follower does not get charged.
Launched in 2025
Developed in Switzerland by Interesting GmbH
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